Maestro Displays

Trade show checklist

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Here are a few important things to keep in mind when designing graphics for your trade show booth.
Stick to one theme – your trade show marketing …

Trade show checklist

Trade Show Checklist

Author: Komal Qaiser

Being in charge of a company’s entire tradeshow presence can sound extremely daunting! Yes, there is a lot to handle but with the right amount of planning, it can be a great experience.

  • Book booth space
  • If interested, look at sponsorship opportunities
  • Book a press room, if required
  • Hire a contractor to build your exhibition booth
  • Have your exhibition stand design approved by the show organizers
  • Arrange flight/hotel booking for staff attending the trade show
  • Order name badges for employees
  • Prepare a media kit
  • Order your marketing collateral and gift items (brochures, folders, envelopes, etc)
  • Order business cards for the employees attending
  • Order flowers
  • Order water and electricity (if needed)
  • Creatives for your booth graphics and sponsorship
  • Book hostesses
  • Book a photographer
  • Write a brief for the hostesses and photographer
  • Register badges for everyone attending
  • Uniforms for staff/hostesses
  • Social media posts about the event
  • Email your contacts and set up a meeting calendar
  • Follow up with the contractor building your booth
  • Send a shipment of marketing materials to your hotel or straight to the convention center
  • Cash for vendors that need onsite payment – discuss payment methods beforehand
  • Scissors, tape, stapler, fishbowl for business cards, business card holder, phone charger – these things really come in handy!
  • Camera – even if there is a photographer there, someone at the booth should be taking pictures for social media and other platforms so that you can post things as they happen
  • All-purpose wipes – these will be handy for the reception desks and tables as dust gathers so fast and fingerprints don’t help!

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