Trade Exhibition Surveys
Here are a few important things to keep in mind when designing graphics for your trade show booth.
Stick to one theme – your trade show marketing …
Tips for Trade Show Surveys
As a marketer, there must be so many different questions that you wish you knew the answer to. Which publication does everyone in the industry read and how can I make sure my target audience and decision makers see my marketing efforts? Many of our marketing strategies are based on guess-work and optimism. For this reason, being present at a trade show and having easy access to so many people from your industry can be an extremely valuable situation.
Before a show, jot down all the questions that you may have and decide which ones you think will be easy to have answered at the exhibition. Create a survey and approach people visiting your booth to see if they would be willing to spare a minute to complete the survey.
Make it worthwhile – put the names of the people that took the survey in a draw or raffle and give them something for helping you out.
Keep it short – don’t overload the survey with questions. Put some serious thought into the questions you are asking and don’t throw in any old question that comes to mind. Too many questions will mean people will be likely to speed through it and put any answer down to just get it done and over with.
Relevant questions – ask questions like which publication they like to read, how they heard about your company, what perception they have of your company based on your brand image, if they use your product/services and if they would recommend them to others, what trade shows they plan to attend and other questions that will help you retrieve answers to your questions.
Don’t be pushy – if someone does not want to answer the survey, don’t try to push them to take it – chances are they will be the least bit interested in giving you any significant information.
Use the information wisely – once you have collected the information, it is time to analyse the results. Discuss it with your team, see how you can benefit from the information you have acquired and pass information on to relevant departments so everyone can do their part to ensure the survey was a worthwhile exercise for your company.