How to define your brand
With so much to take care of at trade shows, it can be difficult to make time to engage your visitors and ensure your booth is busy at all times. These tips might …
Give your brand the personality it deserves – defining your brand
For your brand to stand out from all the others it is important for you to give it a unique flair that helps others remember it. If you have ever sent out an RFP for a trade show exhibit, or any other marketing-related service, you will be familiar with companies asking about your brand to get a better understanding of what it is that they can do to best represent your brand.
What you do not want is a random assortment of logos, tones and voices floating around the internet that make your brand one big concoction that is difficult to understand and define.
When you understand your brand, you will give suppliers and vendors a better understanding and your brand will get the representation it deserves.
- Go fishing – gather all the brand-related things you have including brochures, flyers, videos, banners, etc. Go through them with a critical eye and narrow them down to the ones that define the brand you want to embody.
- Describe your brand in three words – what do you want your customers to think about when your brand comes to mind? Give your brand its very own personality.
- Define the qualities of the products and services you provide.
- Ensure your marketing personnel and copywriters are on the same page so that your brand voice is consistent across your material.
- Focus on what differentiates – it is not necessary that you blend in with your competition or others in the industry. Don’t be afraid to be different, set trends and think outside the box. Be bold, daring and extremely innovative.
- Determine where you stand in the market – assess the competition and do your research so you know where in the market your company fits in.