Maestro Displays

Choosing a prime location for your trade show booth

by maestro for Trade Show Leave a comment

Benefits of exhibiting at trade shows
• Defines your brand and raises awareness …

Choosing a prime location for your trade show booth

Choosing a prime location for your trade show booth

At any trade show, your main objective would be to drive traffic to your booth so you can collect leads and essentially, acquire new customers for your business.

Did you know that the location of your booth plays a vital role in the success your company has at a trade exhibition? It is directly linked to the number of visitors your booth will get. Here are some tips on choosing the perfect location for your booth.

Relevance – the busiest area at a trade show might not be right for you. Choose a location that is surrounded with companies offering similar products or services. If a visitor is in that area, they are probably looking for something that you have to offer. Being in an area where everyone else offers something different to you might help you stand out but the risk is that they might not have any interest in what you sell.

Be strategic – choose a booth that is close to areas with higher footfall such as the restrooms, food and beverage area, seminar rooms, etc. You don’t have to be positioned right next to them but it would be useful to choose a location in close proximity to busier areas. These busier locations could bring you extra traffic. Although areas with high traffic are desirable, there are some that are worth avoiding such as entrances and exits. These areas are usually so crowded that visitors don’t end up noticing exhibits in the area. The key is to search for less-congested areas within high-traffic areas.

Use prior event knowledge – if you get the chance, visit the show before you exhibit. If you exhibited at the last show, use knowledge gained from this to see where you can better yourself in terms of location. Where possible, try to avoid being near companies that have loud booths or distracting displays. A noisy booth right next to you is a sure way to discourage visitors from stopping at your booth.

Corner or aisle – try to choose a location that is in the front of a main aisle where many people might be passing. A corner booth at an intersection will also likely attract more visitors.

Book early – needless to say, prime locations are the first to be reserved. If you plan in advance and you need which trade shows you plan to attend, find out when the floor plan will be released and book your space as soon as you can.

It is important to remember that regardless of your location, your company needs the right kind of promotion and marketing. A booth location alone is not going to sell your products or services. From pre-show marketing, social media, media relations, sponsorships and post-show marketing, you need to start months in advance to ensure your efforts do not go to waste. The right combination of these marketing tools will ensure you have a successful show.

Leave a Reply

Your email address will not be published. Required fields are marked *

Choosing the right trade show for your business
Prev post Branding at the booth
Leave a comment

Benefits of exhibiting at trade shows • Defines your brand and raises awareness ...

Choosing the right trade show for your business
Next post Choosing the right trade show for your business
Leave a comment

At trade shows, location is everything. When choosing a location, find an area that is…