Gone are the days when teenagers ruled social media and it was nothing but a technological mystery to every other generation. According to Hootsuite, there are over 3 billion internet users, out of which 2 billion have active social media accounts. That means almost one third of the world’s population can potentially be reached through effective social media marketing. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram.
With a plethora of statistics out there proving just how effective and influential social media has become, companies should no longer treat social media marketing as optional.
Create brand awareness
A strong presence on social media can do wonders for your brand. Being active on social media can make it easier for your customers to connect with and follow you. This can lead to better customer retention and loyalty. Another advantage of using social media is the speed at which information can be shared – it is a quick, inexpensive and effective way to get news out there as soon as possible. Reaching customers has never been as easy as social media has made it, all it takes is posting information to your brand’s platforms.
Direct engagement with customers and prospects
Posting relevant information, videos and images can help you reach your customers directly. Engage with them and start conversations. Teach them about your brand and products/services by sharing relevant information that they would find useful and enjoy the opportunity to speak to them directly, and on such a huge scale. If used as a two-way channel, you can create and enhance customer relationships quickly and easily. Reports show that brands that engage on social media channels enjoy higher customer loyalty.
By simply visiting a competitor’s page on social media platforms, you immediately have knowledge of what they are doing, what’s coming up for them and how they are using social media channels to boost their marketing efforts. By continuously monitoring the competition, you can stay ahead and look for unique ways in which to interact with customers that no one else is doing.
Advertise to a target audience
Social media offers inexpensive ways to reach your target audience. By narrowing your audience down in terms of demographics, interests, behaviour and geographical location, you can reach the right audience. What’s even better is that the results are in real time and the insights provided by most social media platforms are powerful marketing tools. Social media also gives you valuable insights such as information on your customers and their behaviour which helps you plan how to reach out to them and determine what their needs are.
Reduces marketing costs
A small amount of time and budget is required to get started on social media. Some marketers spend as little as six hours per week and still find the results impressive and the efforts effective. Compared to traditional methods such as digital and print advertising, social media costs are quite low. In addition to this, you can reach out to customers multiple times a day or week with a new message which is something previous marketing methods did not allow. Customers can share their good experiences on social media and this word of mouth marketing can do wonders for your brand that a plain old advert that could never have achieved.
Another platform to showcase customer service
Complaints, suggestions or brilliant reviews – people go straight to social media. They also go on social media platforms for customer service requirements. Modern day customers expect companies to be on social media and they expect immediate responses and 100% response rates. Companies that excel in providing support through social media are likely to benefit from more financial gains.
Social media is an effective tool for increasing visits to your website. Popularity on social media can increase your search engine ranking and posting links to your website can increase website traffic. Most social media platforms also allow advertising that directs to your website, this can be very effective if done correctly.