Attending trade show after trade show all year round can disrupt our well-established daily routine, especially in terms of our eating habits. We need food to keep us healthy, fresh, and energized, thus enabling us to do our work to the best of our ability.

Our busy working schedules leave us very little time to plan our meals and eat healthy. Instead, we tend to grab a quick bite every now and then, and limit our eating options only to what is available at the venue.

High-calorie foods are abundant at any trade show you go to, but sitting in your booth all day long is hardly enough to burn them all. When we return home after having been to a few trade shows in a row, many of us will have to deal with the few extra pounds we’ve gained during our business trip.

1. Common Food Choices at Trade Shows

While some trade shows have on-site restaurants that serve fresh food to attendees, many of them don’t. In such cases, you are left with a choice of unhealthy snacks and fast foods you wouldn’t even consider eating otherwise.

These foods are usually full of processed sugar, sodium, and fats. Chocolate bars, hot dogs, glazed donuts, French fries, and sweet sodas aplenty – you will find one or more of them on any trade show attendee’s daily menu.

However, it’s important to remember that trade shows aren’t airports; you are not forbidden to bring your own food in. What’s more, you can also leave the venue for a quick run to the local store to get the foods you want to eat.

Here are a few other ways to stay healthy and energized at trade shows and not have to worry about your calorie intake and potential weight gain.

2. Get a Wholesome Breakfast

If you plan your day right and get up just an hour earlier than you normally do, you’ll have enough time to enjoy a large breakfast at the hotel restaurant. After all, breakfast is the single most important meal of the day, as it provides us with the nutrients we need to be energized throughout the day.

Many hotel restaurants organize breakfast buffets that allow you to pick the ingredients you want to combine in your meal. A mix of carbohydrates, proteins, and fresh fruit will satisfy your appetite, while also giving your body plenty of energy.

A wholesome, well-balanced breakfast will leave you feeling full for at least a few hours. With your appetite in check, you won’t be tempted to reach for those unhealthy snacks available at the venue.

3. Avoid Fast Foods

There are many reasons why you should avoid fast food at all costs. Yes, they taste well and make you feel great, but if not taken in moderation, they can be seriously detrimental to your health.

Candy bars and other sweets contain a lot of processed sugar, which also means they have high caloric value. They are not “good” calories, either, as they won’t satiate your hunger nearly as efficiently as a bowl of fresh salad would.

Known as a contributing factor to increased blood pressure, sodium may even cause bloating, which is the last thing you’d want to deal with while exhibiting at a trade show. Most of the so-called “conference foods” are also rich in saturated fats that could send your cholesterol levels through the roof.

Keeping your health in check should always be your top concern, which is why fast food is never a good eating choice.

4. Stay Hydrated

Another important thing to remember is to keep yourself hydrated throughout the day. As soon as you get up, drink a large glass of water on an empty stomach.

Water allows your body to properly process the foods you eat and regulate your temperature. If you don’t take enough water, your body will be slowed down, you will feel tired, and therefore won’t be able to focus on your work.

To ensure your body is in excellent shape, have a glass of water every time you take a break. Instead of grabbing a sugar-heavy drink from the vending machine whenever you feel thirsty, make sure you have a bottle of water with you at all times.

5. Don’t Drink Too Much

We all know that alcohol is bad for us, but it’s easy to get carried away, especially at trade shows and conferences. There are many cocktail parties where drinks are offered, but if you choose not to attend them, you’ll risk angering your potential clients or partners who organized them.

As with anything in life, the key here is moderation. It is perfectly fine to have a drink or two every now and then, but anything above it could be hazardous to your health.

Too much alcohol before you go to bed will disrupt your sleep, so remember to go easy on the hotel mini bar, especially late in the evening. You need sleep to start the next day well-rested, ready to seize all the business opportunities that may come your way.

Stay healthy on tradeshows. Keep these notes in mind!

For years now, booth hostesses have been the subject of a heated public debate.

For years now, booth hostesses have been the subject of a heated public debate.In one camp, there are those who see them as a relic of a long gone era when trade shows – both behind the scenes and in terms of attendance – were male-dominated. In the other camp, there are those who claim that despite all the negative rep in recent times, booth hostesses are still a very important asset in promoting brands and products and raking in sales.

But very few attempts have been made to dissect the booth hostess phenomenon and offer an impartial look at the matter. In this article, we’ll try to make a case for hiring booth hostesses to work at conventions and trade shows, while duly acknowledging the concerns voiced by the opponents of this trend.

What Is a Booth Hostess?

Booth Babe is a slang term used to describe female models you will find in promotional booths at a variety of trade fairs. Scantily clad, they are tasked to use their sex appeal to lure male visitors into closing the deal and becoming clients or investors.

The trend dates all the way back to the 1930s, when car manufacturers first used attractive female models to promote their vehicles at trade shows. However, what very few participants in this ongoing discussion seem to mention is that a booth babe is more than just a pretty face and body.

From the early days of the phenomenon, these ladies have demonstrated extensive knowledge of any business they were promoting at the time. Few exhibitors have ever relied on booth hostesses solely for their looks; it was their skills to talk to prospective clients and answer business-related questions on the spot that enabled them to perform their tasks so efficiently.

An attempt was made a few years back to erase the negative stigma that accompanies these female models, when the alternative term “booth hostess” was coined. In keeping with the times, they are now fully clothed and use their know-how and conversational skills to convert leads.

While some major trade shows have said no to booth hostesss, they are still a permanent fixture of industry events that attract predominantly male audiences, such as car shows, as well as gaming and tech conventions.

What to Look for in a Booth Hostess?

There are a few important things to look for when hiring a booth hostess for your trade show exhibition.

1. Beauty with Charm

A lot has changed since the 1930s, when booth hostesses first appeared, so even if an event doesn’t have a strict dress code in place, your booth hostess must always be tastefully clothed. Of course, the model you hire should be attractive, but she also needs to possess natural charm, charisma, and conversational skills.

2. Business Knowledge

The most important thing to remember when hiring a booth hostess is that she will act as an ambassador for your brand. As such, she must have vast knowledge of your company’s history and the specific products she will talk about to generate leads.

3. Professionalism and Dedication

The key consideration is to ideally find someone who will serve as your brand ambassador for a long time and not just for a one-off appearance at some trade show. For that reason, you need to find someone who displays professionalism and dedication to their work; someone with the brain to match the beauty.

4. Interest in Relevant Topics

Finding a booth hostess with an interest in topics related to the industry you’re in can be very beneficial. For example, booth hostesses working at gaming conventions are usually very enthusiastic about games themselves.

5. Excellent Communication Skills

People who attend these events – mostly males in their 20s and 30s – love to engage in passionate conversations about video games with these ladies. This in-depth communication allows your ambassadors to get a deeper understanding of their audience and generate better leads as a result.

Are Booth Hostesses Worth Your Investment?

No matter how we feel about it, the universal truth is that sex sells. To be clear, we’re talking about tastefully presented sex appeal that isn’t based solely on the looks of your booth hostess, but also on her technical knowledge, her conversational and presentation skills, as well as her overall personality.

Whether hiring a booth hostess is a sound business investment will depend on the type of trade show you’re exhibiting at.

An increasing number of attendees at events that attract both male and female audiences see the model-type booth hostesses as mere distractions. What’s more, they are completely unacceptable at family-oriented trade shows.

On the other hand, if you pick them right, booth hostesses at events that attract predominantly male audiences can be an incredibly valuable asset. A good booth babe – or booth hostess – will identify the right leads and convert them with her charm, warmth, and business know-how.

Some casting agencies have recognized them for what they are – talents instead of models. They allow you to select professional booth hosting talent that is a perfect match for your company’s needs.With a highly compatible booth hostess, the lead generation process at any industry event is guaranteed to be a success.

Trade shows are great avenues to market your business, find leads, and convert them into paying clients. However, it is easier said than done.

Making a return on investment from a trade show is a struggle faced by most businesses but when done strategically could give a pleasant surprise.

So in order to guarantee success at trade shows, here are four practical and proven ways you should do.

1. Build a Strong and Remarkable Brand Imagery

Make a great first impression by organizing and designing your trade show booth at its finesse.

Your booth is the first thing your prospects will notice once they step in the event venue. Make it stand out. Let it speak for your brand.

2. Qualify Your Trade Show Staff

Choose the best employee to man your trade show booth. Remember they’ll be a representation of your business.

Don’t just pick randomly. Instead, qualify your team and assign the best person who is proactive, engaging, and most importantly has the knowledge about your business.

3. Market Ahead of Time

Planning to join a trade show? Start your marketing months ahead the event day.

Most businesses started reaching out to prospects 3 to 6 months ahead of time so why won’t you?

Use social media. Set appointments with influencers. Contact existing clients. And, befriend the press.

They are great contributors to the success of your trade show.

4. Make a Follow-up Promptly

Strike while the iron is hot!

Don’t forget to make a follow up right after the event. Introduce yourself via email or make a call a day or two after trade show to chat about whatever you discussed or promised.

Keep your client’s contact and keep in touch.

You don’t know who you are going to seal a deal with.

Drive more customers to your business by participating on trade shows and doing these activities deliberately.